Marketing News

Urbanization Spurs Growth in South Africa’s Cleaning Industry

A significant number of South African shoppers buy private brands, and private labels are gaining market share on major brands.

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By: Lianna Albrizio

Associate Editor

South Africa’s cleaning industry – inclusive of soap, cleaning products, wax and polishes – has been growing due to urbanization, a growing population, changing consumer preferences and heightened awareness of good hygiene practices, according to Research and Markets. For home use, laundry care is the largest product category, followed by household cleaners and dishwashing detergents. Analysts say revenue increased substantially in 2023. The industry is affected by customers’ a...

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